Qualified Leads Boost -
A Superplex Marketing Case Study

An IT solutions & cloud computing company, struggling to get their brand above the fold in Google, experiments with competitive conquest campaigns.

Winning Result: 18% increase in qualified leads in the first month.

The Problem

The company was losing high‑intent traffic because competitors were aggressively bidding on their branded terms. Their ads were pushed below the fold, causing wasted spend and declining conversions.

  • Competitors bidding on branded terms

  • Brand visibility pushed below the fold

  • Wasted ad spend

  • High‑intent traffic intercepted

  • Declining conversion volume

Strategy

We launched a focused competitive conquest and brand‑protection strategy to reclaim visibility and win back high‑intent searchers.

  • Competitive conquest campaigns

  • Brand protection bidding

  • Differentiated ad messaging

  • Audience segmentation

  • Funnel alignment

Execution

We rebuilt the Google Ads structure to restore top‑of‑page dominance and capture competitor‑intent traffic efficiently.

  • Rebuilt Google Ads campaigns

  • Competitor keyword targeting

  • Brand protection campaigns

  • Enterprise‑focused landing pages

  • Routing and form clarity improvements

Results

The company regained visibility and saw measurable improvements in lead quality and efficiency.

  • 18% increase in qualified leads

  • Lower cost per lead

  • Higher impression share on branded terms

  • Improved conversion rates

Outcome

A stronger paid search presence that reclaimed brand visibility, reduced waste, and delivered a meaningful lift in enterprise‑grade leads.