Exponentially Grow Lead Pipeline -
A Superplex Marketing Case Study

A regional logistics and last‑mile delivery provider serving enterprise and mid‑market customers.

Winning Result: Generated millions of dollars in qualified lead pipeline. 

The Challenge

The company had demand but lacked a predictable pipeline. Paid search underperformed, attribution was unclear, and messaging didn’t match buyer intent.

  • Wasted ad spend

  • Poor targeting

  • Unclear messaging

  • No attribution clarity

  • Inconsistent routing

Strategy

The company had demand but lacked a predictable pipeline. Paid search underperformed, attribution was unclear, and messaging didn’t match buyer intent.

  • Wasted ad spend

  • Poor targeting

  • Unclear messaging

  • No attribution clarity

  • Inconsistent routing

Execution

We rebuilt campaigns, improved routing, and created aligned landing pages that converted higher‑intent traffic.

  • Rebuilt paid search campaigns

  • Segmented audiences

  • Attribution tracking

  • Aligned landing pages

  • Routing and form cleanup

Results

The demand engine produced consistent, measurable pipeline growth.

  • Millions in qualified pipeline

  • Higher conversion rates

  • Lower cost per opportunity

  • Clear attribution

Outcome

A predictable, scalable demand engine that produced real pipeline — not noise.