Improving Multisite SEO -
A Superplex Marketing Case Study

A multifamily property management company with dozens of properties across multiple markets.

Winning Result: 10-15% lift in net new leases for dozens of multifamily apartment complexes behind on occupancy goals.

The Problem

Property‑level SEO was inconsistent, and leasing pages weren’t optimized for local intent.

  • Missing GEO signals

  • Inconsistent property pages

  • Unclear value propositions

  • Weak local rankings

  • Poor routing

Strategy

We strengthened local visibility and clarified leasing value across all properties.

  • GEO optimization

  • Property‑level templates

  • Improved messaging

  • Routing cleanup

  • Metadata improvements

Execution

We rebuilt property pages and implemented the technical foundation needed for local SEO success.

  • Local SEO overhaul

  • Property page redesign

  • GEO metadata

  • Routing fixes

  • Schema implementation

Results

The improvements drove measurable leasing performance.

  • 10–15% lift in net new leases

  • Higher local rankings

  • Increased engagement

  • Improved conversion rates

Outcome

A leasing engine that actually drove new leasing activity (not just traffic) for communities woefully behind their goals.